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CREATIVE ANNOUNCES THE SHIPMENT OF ONE MILLION ZEN STONE MP3 PLAYERS IN EUROPE.

Compact ZEN Stone is Creative's fastest-selling MP3 player in Europe.

Creative, a worldwide leader in digital entertainment products, announced today that it has shipped one million ZEN^® Stone MP3 players in Europe.

“We launched the ZEN Stone family of MP3 players just last summer, so shipping a million units of the ZEN Stone in Europe is an amazing achievement,” said Dennis Dress, European Sales Director for Consumer Electronics with Creative. “In fact, if you include sales of the ZEN Stone Plus, which includes a display, the total of shipments comes to a staggering 1.6 million!”

“At the launch we knew that the MP3 market was ready for a compact, stylish and simple MP3 player in a range of great colours. We also made the ZEN Stone ultra-affordable, positioning it as a great first choice for people on a budget or first-time users, and making it a great second or third player for experienced users. These figures confirm that our strategy was right!”

During this January's Consumer Electronics Show in Las Vegas, Creative unveiled the new generation of ZEN Stone products. These include a built-in speaker, giving users the choice of sharing their music with friends or listening in private via earphones.

Creative shipped its first Creative Jukebox MP3 player in 2000, stealing headlines all over the world. The subsequent launches of the Creative MuVo and Creative ZEN players received tremendous critical acclaim. Today Creative offers a full range of MP3 players to suit all needs for mobile personal entertainment.